Communication · Change · Learning · One spine
Most training gets delivered. Nothing changes on Monday.
We design for what happens after the training ends: the follow-through that decides whether anything sticks.
Get a free plan and sample in 48 hoursThe problem
The gap is not awareness. It is follow-through Follow-through the part after the message that decides if anything changes .
That gap is a design problem. It has an evidence base, and it closes when content is built for transfer Transfer when what was learned shows up in real work , not just delivery.
What Stica does
One source. Evidence-based design. Follow-through built in. We measure the change, not the delivery.
Designed for whether the message changed what people do.
Most comms are judged by reach. The right measure is behaviour.
Reinforcement built in, not just awareness and launch.
Most change programmes fail in the week after launch.
A complete, evidence-designed module in 48 hours.
Built from your material. Get the free sample.
one job.
three doors.
behaviour
not content
01 / 05
We aim for the change in behaviour you actually want.
02 / 05
We help close the information gaps.
03 / 05
We help people build the skill.
04 / 05
We support putting it into practice.
05 / 05
With clear success criteria, agreed up front.
01 / 05
We aim for the change in behaviour you actually want.
02 / 05
We help close the information gaps.
03 / 05
We help people build the skill.
04 / 05
We support putting it into practice.
05 / 05
With clear success criteria, agreed up front.
The forgetting curve
How it works
Fill in a short brief
Name, email, organisation, and one line on what you want people to do differently.
We map the plan from your material
Shaped around who your people are and what they already know. We work out what to tell people, what to teach, and where quick try-it moments ( the science name for this is retrieval practice Retrieval practice recalling beats re-reading; producing an answer from memory is what moves the idea from recognition to something you can use ) placed where they help memory most. Little and often, not one big session.
You receive your plan, free, in 48 hours
A PDF by email: the strategy for your change, the gaps we found, creative ideas, and sample content where it helps.
The full programme runs it
If you commission the build, we create the content, send the reminders and practice prompts over the weeks after, and measure the change. That part is the paid work. See how it works.
this is what everyone skipsThe 48-hour plan
Your brief
The change you want · Your material
The strategy on a page
Who built this
60 seconds. Who I am, why I built Stica, and what the free sample is.
Founder introduction, coming soon
built by one
practitioner
The free 48-Hour Sample
You get a comprehensive plan and strategy for your stated behaviour change, including gaps and creative ideas, plus an example of the content we build where applicable. Delivered as a PDF in 48 hours, free. We ask for fifteen minutes of honest feedback on the brand, the process, and the output. Two requests at a time, so there may be a short queue.
Want to see what a full programme looks like?
The plan
Tell people · Teach it · Practise it…
The content
Opening moment people recognise…
The reminders
Day 2 · Day 7 · Day 29
See the full journey →
Your material is used only to build your plan. Ask us to delete it after delivery and we will, confirmed by email.