Stica · the behaviour-change system
Learning that lands.
Change that lasts.
Most training stops at delivery. Stica starts where it stops: analyse what actually needs to change, build the plan, then practise it until it holds, and get judged on one thing: did behaviour move?
Free. A real plan, crafted from what you tell us, practised in Stica Apply.
the problems we help you solve →
Stica Craft · Stica Apply · Stica Coach
Behaviour changes in steps.
We built a tool for each one.
Capture what needs to change - a personal goal or a whole team's gap. Stica Craft analyses it and builds the plan, Stica Apply turns the plan into practice until it holds, and where a human coach carries the work, Stica Coach is the platform they run on. Every stage is a place you can start; every stage hands cleanly to the next.
Find the real gap
A needs analysis grounded in what people actually do, so the plan targets the change that matters most.
Stica Craft
A plan on a page
The gap, the intervention, the measure of success: one page, agreed before anything is built or booked.
Stica Craft
Build from your material
Content built from your own cases, policies and language, so it lands as yours, because it is.
Stica Craft
Teach it, live or guided
Structured self-serve guides, or your trainers in the room with everything they need. Same plan either way.
Stica Apply
Keep it alive all week
Short retrieval and practice prompts, spaced across the weeks after the session, so what landed becomes what stays.
Stica Apply
A human closes the loop
For the moments that deserve one-to-one attention, the coach you bring works on Stica Coach, a platform that hands them the whole line: diagnosis, plan, evidence.
Stica Coach
The products
Three ways in. One system underneath.
Each product stands alone. Together they pass one plan down one line. Nothing re-briefed, nothing lost between vendors.
Stica Craft
Analyse · strategise · plan
The analysis skill, with two doors. Organisations send a brief and get a needs analysis and programme. Individuals answer six questions and get a personal plan, free. Same discipline behind both.
Explore Stica Craft →Stica Apply
Practise · reflect · track
Where a plan becomes behaviour: recall from memory, real application, reflection and self-checks, spaced by the research, with an honest record of what stuck.
See Stica Apply →Stica Coach
For people who coach
If you are a coach, this is your platform: scheduling, session notes, the plan and the evidence in one place, so every hour starts where the last one finished.
Explore the platform →One free membership, all of it. Sign up once and everything you use lives in the same workspace: your Stica Craft plan, your Stica Apply practice, your progress. What membership includes →
Become a member →the line keeps growing: content production is next on it
Why it works
Built on the research, graded honestly.
Nothing in the method is new. Recalling from memory beats re-reading, spaced practice beats cramming, and the environment around a person usually decides whether change survives. What is unusual is doing it end to end, and being honest about the strength of each claim: we grade our own evidence, meta-analysis down to practitioner convention, and we tell you which is which.
Read the science we build on →Proof, not promises
Don't take the pitch.
Take the plan.
Send us your brief and we'll run the first two stages for free: a real diagnosis and a plan on a page, back in 48 hours. If it's not sharper than what you have, bin it. That's the whole risk.
Send a brief, get a planPlan on a page · sample
Gap: managers avoid difficult feedback conversations
yours, in 48h, free ↓
Start where you are
Which one is you?
Learning for yourself
A skill you want, a change you keep meaning to make. Answer six questions, get a personal plan crafted for you, free, and practise it in Stica Apply until it holds.
Get your free plan →L&D / HR leader
You own a training budget and a sceptical exec. Send one live brief and within 48 hours you have a free analysis, strategy and plan to put on their desk.
Send a brief →Small business
No L&D team, but real training needs. Send a short brief; if you have nothing to attach, we research your business and build the plan from that.
Get a free plan →You are a coach
The hours you sell are the ones in the room. Stica Coach carries the rest: planning, prep, session notes, client communication and reports, in one place.
See Stica Coach →Stop measuring delivery.
Start measuring change.
For yourself: a free plan and the practice to make it stick. For your team: one brief, 48 hours, a diagnosis and a plan you can hold us to.