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Terms · Plain language

The basis we work on.

Short, plain, and fair both ways.

Free while it is being tested, in writing.

Stica is the trading name of Ian Pattison, a sole trader. These are the terms for coaches using Stica Coach. It is free while it is being tested, so these are short, plain, and fair both ways.

fair both
ways.

1. Who these terms are between

These terms are between Ian Pattison trading as Stica ("Stica", "we", "I") and you, the coach who signs in and uses Stica Coach. You accept them by signing in.

If you are here because your coach invited you, these are not the terms you agreed to. Yours are the ones on the page where you accepted the invitation, and your coach's practice holds your coaching record. You are still welcome to read on. Section 5 is the one that concerns you.

2. What Stica Coach is

Stica Coach works in the gap between sessions. You hand it the transcript of a session you recorded yourself, it drafts a write-up, you edit and release it, and it raises a check-in with your client on a date you pick and brings their answer back before you next meet.

It does not read audio. It does not coach anybody. It cannot set a commitment or hold a person to one. That part is you, and it is meant to be.

3. Free while it is being tested

Stica Coach is free at the moment and there is no card. That is not a trial with a price waiting at the end of it: there is no price yet, because the thing is not finished.

If a price ever arrives, you will be told before it applies to you, you will be asked, and nothing will start charging you because you did not reply. If you would rather stop at that point, you can take your data out and close your account.no surprises

4. Your account

Sign-in is a link to your email address, or the Google button. Keep your mailbox to yourself: anyone who can read it can sign in as you. Tell us at once if you think somebody has.

One account is one person. Do not share it with another coach, because every write-up goes out under the name on the account.

5. Your clients are yours

This is the most important clause here, so it is in plain words. Your practice is responsible for what is kept about the people you coach. Stica is the software you use to do it. We hold and process that material on your instructions, and for no purpose of our own.

What follows from that is yours to carry. Before you upload anything about a person, you confirm that you have told them what happens and that you hold their agreement to it. The app helps: invite them and they read it and answer for themselves, and their answer is recorded with its date. If you add a client yourself instead, you are stating in your own name that you have already done that conversation.

If one of your clients asks to be deleted, the request reaches you and you press the button. We are not a queue you have to explain to them.

Where the law treats you as the controller of your clients' data and Stica as your processor, these terms and the Privacy Notice are the written terms of that arrangement. We will not use your clients' material for anything except running the service for you, we will keep it confidential, we will help you answer any request one of your clients makes, and we will delete it when you tell us to. If you need a separate written agreement for your own compliance, ask and you will get one.

6. What not to upload

Do not upload material you have no right to share. Do not upload a recording: the app refuses audio, and it will tell you so.

Think twice before uploading a session that turns on somebody's health, their sex life, their beliefs, their politics, a criminal matter, or anything else the law treats as needing extra care. Stica is new and is built by one person. If you coach somewhere regulated, or the material is that sensitive, write to me before you upload rather than after.

7. You hold the pen

Nothing the app drafts reaches your client until you press release. You can change any of it or all of it. What goes out goes out under your name, so the last read is yours and so is the responsibility for what it says.

The app is not a clinician, a supervisor or a safeguarding process. If something in a session needs one of those, that judgement is yours and the software will not make it for you.

8. It drafts with AI, and it can be wrong

Write-ups, summaries and check-in prompts are drafted by an AI model. They can miss the point of an hour, overstate a commitment, or get a detail wrong. Read before you release.

Nothing the app produces is legal, medical, regulatory, financial or other professional advice, and it is not a substitute for any of them.

9. What we do not promise

We do not promise that Stica Coach is always up, always fast, or free of faults. It is being tested, in the open, with real coaches, and that is the deal on the front page. Things will break, and when they do I will tell you and fix them.

Keep your own copy of anything you would be sorry to lose. Your own transcripts are the obvious one: you made them, you have them, and you should keep them.

We do not promise a coaching outcome. That depends on you and your client, and on what happens in the room.

10. Getting your data out, and deleting it

You can download a client's whole record from the app whenever you want, with the real names back in, because that record is yours.

You can erase one client from your dashboard. To close your whole account, write to hello@stica.co.uk and it is done by hand until that becomes a button. The Privacy Notice sets out exactly what goes and what stays.

11. Who owns what

The app, its design and the way it writes stay ours. Your material stays yours: your transcripts, your profile, your notes, your write-ups and everything about your clients. Uploading something gives us no ownership of it and no licence to use it beyond running the service for you.

We do not use your material as a portfolio piece, a case study, an example, a demonstration, or evidence for any claim we make about ourselves. If I ever want to quote something you have written, I will ask you first and you can say no.

12. Feedback

The whole point of this stage is coaches finding the holes. If you tell me what is wrong, I may act on it and build it, and I will not owe you anything for that. Telling me about a fault does not hand me any right to your clients' material, which section 11 covers.

13. Liability

You are paying nothing, so honesty demands a plain statement rather than a hidden one: our liability to you is limited to a nominal sum. We are not liable for indirect or consequential loss, or for loss of profit, revenue, data or anticipated savings.

Nothing here limits liability that cannot lawfully be limited, including for death or personal injury caused by our negligence, or for fraud. Nothing here takes away rights you have as a consumer if you are one.

You are responsible for what you release to your clients under your own name, and for your practice's own duties to them.

14. Ending it

You can stop whenever you like. Take your data out, close your account, and that is that.

We can stop too. If you use the app for something it is not for, upload material you have no right to, or put someone at risk, I may suspend or close the account, and I will tell you why and give you a chance to take your data out first unless the law stops me.

Stica Coach may itself be withdrawn or replaced while it is being tested. If that happens you will get reasonable notice and a way to take everything with you.

15. Changes to these terms

When these terms change, the date below changes and the new version goes up here. If a change actually affects you, you will hear about it rather than being left to spot it.

16. Governing law

These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction. If you are a consumer somewhere else, this does not remove the protection your own country's law gives you.

17. Contact

Anything at all: hello@stica.co.uk. A person answers, and that person is Ian.

Last updated

28 August 2026. Rewritten for Stica Coach: the terms before this one covered a learning consultancy's briefs and paid engagements, and said nothing about the app.